Nieman Lab prediction: The end of "stick to sports"

For the second year in a row, I was lucky enough to be asked to contribute to the Nieman Lab's prediction package.

Last year, I wrote about subscriptions in digital journalism. This year, I wrote about politics in sports media:

Sports journalism will have a collective opportunity in the coming year: a chance to fully engage with readers and audiences rather than shrink from them. To talk up to them rather than down. To connect with them at a higher level. And to help sports fans engage with the world, not avoid it.

In so many ways, the story of America has been told through sports. That won’t change. And its next chapter won’t be told by “sticking to sports.”

You can read the entire piece here.