So, there was a bit of a thing near halftime of the Bills-Seahawks game.

I wasn't watching the game at the time. I was recording the latest episode of The Flip Side, and my co-host Galen Clavio told me a little about it.

By the time we wrapped up recording, I went to the place I always go — Twitter — to find out what happened.

And it was useless. Utterly useless.

Twitter was a mess of reactions and hot takes, of "we got screwed!" and "I can't believe this happened!" and "The NFL is garbage!" All valid opinions.

But they made Twitter useless to me. What I needed was someone to tell me what happened. Not their opinion on what happened, but what actually happened.

This was a perfect journalism opportunity. I needed information. I needed to know the story. This is what journalists should be doing in the digital age.

But I didn't see any links or any stories posted. It wasn't until Deadspin posted a story (linked above) just before the start of the second half that I got caught up.

It was a missed opportunity for news organizations (and it's something Deadspin does very well). What beat writers should have done was written a short story about what happened. You don't need to know everything. You don't need an official explation. All you need is to tell the sequence of events. This happened, and then this, and then this. You post it to your site, you link to it, done. Deadpsin did it perfectly.

We've got to stop thinking so traditionally in terms of our writing, reporting and presentation of information. Don't wait for the game to end, post a story now. News is what people are talking about, so keep me updated on that.

If you're involved in watching a game, Twitter's great. If you're not, Twitter can be a useless set of reactions.

It's a void news organizations can easily fill online. If they can break out of their old routines and habits.