First things first: Last week, I made another appearance on The Radio Blast podcastwith my good friend Todd Lewandowski. We talked for an hour about Steph Curry's daughter, Deflategate, Bill Simmons and much more. Check it out - and subscribe to Todd's podcast. It's a lot of fun.

Second: You may start noticing ads at the bottom of this and each post on the blog. I'm doing a summer experiment into montetizing this site and this blog. Two reasons for it.

I'd like to make a little extra dough on the side. Let's be honest about it - that's the primary reason for doing this. I'd like to think nobody would be upset with trying to make a few extra bucks.
But also, I'm interested in learning more about the business of blogging, publishing and writing online. Like most journalists, I've been pretty ignorant about how the bills get paid every month. With the separation of church and state between advertising and editorial, I've never felt like I had to worry about it. But in this digital age, it's important to learn. I taught Media Economics for two semesters this year, and it's time to get some real-world experience. It's time to practice a little Entrprenurial Journalism, so to speak.

So here's the deal: I'm going to try to be open and transparent about this process. Consider it my own version of the Startup Podcast (which you should also listen to, because it's great). And my promise is that no advertising/networking/sponsoring will influence what I say or how I say it. The moment it starts to, we end the experiment.

To start, the ads you see are through Google AdSense, the most basic and easy blog advertising tool. It's the one recommended to me by my good friend Matt Cerrone, who knows way more about the sports blogging business than I ever will.