From Greg Dool at Digiday.
>“We felt that this group of people would drive additional subscriptions, while also making existing subscribers happier and more engaged,” said ESPN vp of digital content Nate Ravitz.
>ESPN wouldn’t say how many new subscribers can be attributed to the repositioning. Ravitz says the company hasn’t seen much impact on traffic. “We expected to drive incremental subscriptions, we expected to see people who had streamed but not read start to read, and we’ve seen subscribed readers read more articles than they were before,” he said.